Facebook is a popular social networking site where you can connect with people and share your content. If you have an account on Facebook you can create a Facebook page. Facebook page is linked with your personal Facebook profile. Facebook Page is a public profile of the Facebook account created for brands, celebrities and businesses, and organizations to promote their content. When you come to any brand or business Facebook page then normally we like the page but there is another button just right to like button and ie. follow. Seems to look similar by sense and it confused you. Actually, they both help to promote your page. But they are two are different facebook terminology and is necessary to understand these term if you have a Facebook page or associate with the Facebook.
In this article let's discuss: Page Likes vs Followers on Facebook. Before discussing likes and follows let's know some of the common benefits of Facebook likes and follows.
Benefits of getting more likes and followers on Facebook Page
- Page engagement rate will be high.
- Your Business/Organization/Personal Pages will get exposed to a large mass of people. Improve your social media personality.
- If you are a business page, you can create conversion and this helps to make the page into business. And you can sell things on it.
- Easily promote the brand product.
- You can create a websites/youtube channel and can drive traffic from your Facebook page to your website or youtube.
- Pages show the existence of you or your business or organization.
Note that a Facebook account, as well as another page, can likes any other creator's pages.
Like a Page
Facebook Page is publicly available and you can search the required pages and like that page. When someone likes your page then by default they are also following your page and they will start seeing the page post on their news feed and your action like likes, comments, shares, etc on the page is visible to your friend list. In this process, friends can also like the page which increases opportunities to grow the page. So, Liking a page is like a "connection".
You can easily get which page you like for this just click on the About tab and then go to the bottom and under Likes sections, you will get all liked pages.
The number of likes on the Facebook page and the number of followers on the Facebook page might be different.
Let's look at the action. Here we can see I am into one of the popular Facebook pages called "BritishCouncil".
1 in the below image is the Follow button.
2 in the below image is Like button
3 in the below image is Total Page Likes Count.
4 in the below image is Total Followers Count
Currently, this page has 56,910,902 likes and 55,816,077 followers. If you click on the like button then both likes and followers get increased.
as you can see here.
Now let's click on the Like button. You see when we click on the like button both Like and Follow connects increase. When Liked the page, Likes count and Followers count are increased by 1. This proves that if you like the page you are following the page as well.
Liking a business /organization/people's page means you are showing support to the page.
Like a Page with no follow
You can even stop to follow a page and just like a page. When you do so you will not get future news in your newsfeed about the page you like and this is not good for the page.
Steps for Unfollow the Page
Click on 3 dots and then Follow Settings.
In a popup just go to the button and a toggle switch to ON and click on Update.
So you can clearly see, Follower counts decreased and Likes counts remains as it is.
Why do people unfollow the Page?
Sometimes large brands and businesses post on Facebook on regular basis(say around 30 minutes) and when you do follow the page then facebook will post those content on your newsfeed. This may flood your Facebook newsfeed which may irritate the user so users generally unfollow the page. But Facebook is so intelligent that will know your interaction with page post and if your engagement(likes, comments, share) with the page is less then facebook will lately post those content on your feeds.
Just Following the Page
You can just follow the page without hitting the like button. For this just click on 3 horizontal dots and click on "Follow" This feature is for the people who do not want to like a page but just wanted to see their posts.
For example, if you love news then it's better to follow the news portal.
The difference between page Likes and Page Follow is given below.
|Page Likes||Follow Page|
|When you like a page, by default you follow the page.||When you follow the page, by default it will not like the page.|
|Page Likes is just showing you like a page. If you only have like without follow then it is not much fruitful for the page brands.||Follow Page will be fruitful for the page.|
|It makes sense, Page likes are generally greater than follow. Because when you like the page you will get followed automatically.||Page Follow is generally low than Page Like.|
|Does not guarantee it increase page engagement.||Does not guarantee it increase page engagement.|
|Most Likes on the page are attracted by Page Likes Count and the new Facebook users will like the page.||Most people do not know about follows count and those who know the meaning of followers will only boost the page by liking and following it.|
Ans: If the gap between follower and Facebook page count is increasing this means that you are losing audiences. If your page is moving in the right way then follower and Facebook page count increase.
Ans: When you like a page, first of all, the page owner will get a notification that someone has liked your page. When you liked a page, the number of page likes and follows both increased by 1 because if you likes the page you will automatically follow the page. Then you will start getting posts of the page on your news feed. The more you interact with the pages or page post, the sooner you will get page updates info. If you stop interacting with the page, you may not get a post of the page on your newsfeed or may get later on this is based on the Facebook algorithm.
Ans: Actually, the important thing is engagement.If you follow the page and you just skip that page feeds then it does not matter how many likes or followers you have. If you have 100k likes or 100k followers then it doesn't matter. So, it's better to target a specific audience on Facebook before boosting your posts that interest audience will only like and follow, and these types of audiences, as well as brand pages, will get optimum benefits. Generally, it is said Page Likes is good and Page Follow is better.
Ans: You can get more likes and followers on your Facebook page by doing the following things.
- Advertising on Facebook and Posts Boost: You can advertise your Facebook page or post and target specific groups of people helps to increase likes and followers.
- Invite your friends and family to like your page.
- Create viral content on your business niche.
- Partners with celebrities and influencers also help to increase your Facebook fan.
- Time and again perform giveaway program.
- Try to understand Facebook audience insights
- Write post regularly on the page so that Facebook starts giving value to your page.
- Make the content relevant to your followers and this follower helps you to convert your likes and followers into business.
Ans: Liking and following the Facebook page are different. When you like a page, you are automatically following the page.