Social Media is made with two words "Social" and "Media".Social refers to interacting with people by exchanging information with others. Media refers to an instrument such as the internet, (TV, radio, and newspaper in olden days). As a whole, we can say social media are web-based communication platforms, applications, and technologies where people interact with each other by creating, sharing the information, ideas, career interests and expressions they have known.
According to Wikipedia, "Social media are primarily Internet-based tools for sharing and discussing information among human beings.”
Some of the well-known web-based communication platforms are Linkedin, facebook, myspace, youtube, etc. These social media don't exist in real life but it is just virtual to us.
We may have used many major social network sites like facebook, twitter, LinkedIn, etc. And we just say social media are just social networking sites but its not true. There are lots and lots of other things. Social networks are just a small part of social media. Social media became extremely popular among Internet users which forced businesses to change their marketing strategies and use their social media tools as part of their marketing toolbox. Nowadays not connecting to social media is just an exception. So, before going to the importance of social media, let's give a look at various types of social media we are knowingly and unknowingly using.
1) Social Networks: Connect with people.Facebook, Twitter, LinkedIn
3) Discussion FOrums: Share news and ideas. eg: Stackoverflow, Quora, Reddit, Digg
fig: social media network
In this world of technology, every rising business and companies directly or indirectly depend on social media. It is becoming a crucial tool for the marketing strategy for your business. Social media will increase awareness of your business, connect with the target customers, and increase your income and leads in a sharp manner. Now let us look at some of the importance of social media which is necessary to know by everyone.
Importance of Social Media For Everyone
1) Worldwide Recognized
Your brand to be globally recognized by doing numerous advertising campaigns and creating sponsored of your brand social media page. So, your brand may get global exposure.
2) Get a genuine customer
Let's take an example of TV, radio. People post their advertisements on TV, radio, etc in the attempt of getting traffic on their product. But actually only a few targetted customers will be able to see those ads. So, TV and radio are not many customers driven ad marketing medium. Now, let's look at someone using social media networks for grabbing the sharp and targetted customers. Suppose you have a brand called "FashionWear" then you can create social media account like in facebook, Instagram and create sponsored campaign and target your visitor according to age group, location and hobby, and interest and get trusted attention from the targetted visitor. So, in this way, you may get genuine customers.
2) Fast way to grab targetted Audience
Most brand advertisements on social channels like facebook, twitter, Instagram, etc are viral, which makes them popular in a relatively shorter time. Traditional marketing in a newspaper, radio has a slow conversion, static and less two-way communication (less feedback system ). But using digital marketing or social marketing via social media can gain high conversion, and also it is dynamic and it is more interactive and has a better feedback system. In social media marketing strategy customer when asking somethings about the product then they get a quick response from the advertisement agency. So, a better loyal community can be formed.
3)Cheaper than other Medium
There is more return on investment(ROI) in social media strategy than the traditional method of doing marketing.
4)Better Interaction with Customer
Social platforms broke down barriers between businesses and their consumers successfully. Now the company instead of calling the customer service line, they use facebook, twitter to solve problems or find information.
5)Increase Traffic and SEO
Suppose you have a brand and if you create its fan page in facebook, twitter, and other social media and start writing a brand posts on those media then targetted customers may visit your brand sites and finally increases traffic on your brand.
6)Improve Business Reputation
Social media marketing is becoming hot jobs nowadays. Social Media Marketer is getting a high salary for improving the brand of the business using social media platforms.
8)Track realtime progress of a business
Suppose you have posted ads on any social media. For simplicity, let's take Facebook as an example. Then on facebook, you can track your ads like who are interested in the brand, from where the ads is seen as an analysis what they have to do with their product for improvement but if you use traditional methods like TV and radio, etc you cannot track the realtime progress of your brand ads.
9)Helps to keep us up to date about the world
Social Media provides the latest update of various brands, which helps a lot for customer knowing trends topics on the internet and social media.
10)It helps to connect with friends and family though they are physically apart.
Social media is an ever-developing landscape. A social media platform can be hot one day and gone hotter the next. So, we can say there are lots of importance of social media and you can take social media as a career if you love social media.
More to come.